IFAD 360;
Digital Campaign

The digital campaign was launched on international Rural Women’s Day surrounding the 360/VR video of Mariamo Fermino Bilasse, as she builds her fishing business in Zalala, Mozambique.

The campaign also included the creation of an interactive 360 website which enables the viewer to follow Mariamo and her blossoming fishing business. It also showcases the picturesque seaside landscape of Zalala.

Client IFAD – International Fund of Agriculture and Development. Producer What Took You So Long. Creative Director and Branding Cynthia-ël Hasbani Scope of work Concept, Branding, Design, Motion Graphics.

13-15 October 2020, Online

4-5-6 October 2020 - Online